Lionsgate UK will ‘distribute and release certain of Icon’s film rights’ in the UK as Icon confirms shift in direction
As a result of its new focus on production, Icon UK is handing over some of its distribution responsibilities to former rival Lionsgate.
The shakeup is expected to result in the loss of a number of staff jobs at Icon.
Icon has yet to confirm details of the new distribution agreement but it did offer a comment on the company’s sales and production push: “Icon UK’s international sales division will sharpen its focus on acquiring new projects by seeking out production deals to source original content, while retaining its core business off selling product to international distributors”.
Recently appointed Icon CEO Aviv Giladi commented: “I’m hugely excited about the prospect of engaging with directors and producers to source and create the most compelling independent movies possible. Content creation is central to my career and I invite the world’s film talent to come and talk to us at Icon about projects we can partner with.”
A joint announcement from Lionsgate and Icon is expected imminently.