IFC Entertainment and Spanish Broadcasting System (SBS) have formed a broad marketing partnership between IFC Films and SBS division Mega Films to release Falling Awake in January 2010.
IFC Films will handle the limited theatrical release in late January in select markets including New York and Miami with a simultaneous nationwide VOD release.
SBS, the largest publicly traded Hispanic-controlled media and entertainment company in the US, will in turn fund a multi-million dollar advertising and promotional campaign through its nationwide network of television, radio and internet outlets. The film’s producer Andrew Adelson brokered the deal.
SBS owns and/or operates 21 radio stations located in the top US Hispanic markets, including the leading Spanish-language radio station, as well as the television network Mega TV and the bilingual online portal LaMusica.com
Falling Awake is the first English-language production from Mega Films and is directed by Mega Films managing director Agustin. Steven Molasky, Dean Valentine, Brad Friedmutter and SBS chief Raul Alarcon served as executive producers.
The film stars newcomer Andrew Cisneros as a young Latino musician in the Bronx whose determination to succeed grows when he meet a beautiful Brooklynite played by Jenna Dewan. Nicholas Gonzalez (pictured) and Nestor Serrano also star.