LoveFilm upgrades service to include HD streaming.
European SVOD service LoveFilm has joined rival service Netflix in offering films and TV series in HD quality.
The HD functionality, available in the UK and Germany, means users can stream films and TV series in HDTV resolutions up to 1080p on either their PC or Mac.
Xbox 360s or Samsung and LG connected HDTVs will stream at 720p resolution.
The catalogue of HD films is due to expand over the coming months with intitial titles available in HD including The Twilight Saga: Eclipse, Gnomeo and Juliet and TV series including Lost, Ghost Whisperer and Planet Earth.
Films and TV series available in HD will automatically stream with the improved quality where an internet connection can support it. For 720p streaming members will require a minimum internet connection of 4mbps, while those with connections of 12mbps or higher will get 1080p where possible.