Anticipation has reached fever pitch ahead of this week’s worldwide release of JJ Abrams’ widely admired seventh episode in the space opera - and Disney would not want it any other way.
The studio has been working tirelessly to promote Star Wars: The Force Awakens everywhere, staging a Great Wall takeover by Stormtroopers in China and attending several culturally significant events in Japan.
In Europe the studio worked with retailers to participate in window displays in Selfridges, London, and Galeries Lafayette in Paris and Berlin.
The film opens virtually everywhere this weekend and arrives in China on January 9, 2016. It is also set to open in India and Greece in the coming weeks.