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“Two worlds came together”: How Pathe targeted two distant audiences for French hit ‘Marsupilami’

By Rebecca Leffler2026-04-24T09:55:00

Source: © 2026 PATHÉ FILMS - BAF PROD - TF1 FILMS PRODUCTION - ARTEMIS PRODUCTIONS (12)

Pathé targeted two adjacent audiences for its latest revival of legacy comic-book character Marsupilami. Screen discovers how a twin-track approach created France’s biggest box-office hit of the year so far.

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