The programme encourages schools to analyse how UK distributors bring films to the market; 25,000 free DVDs are sent to schoosls.

UK charity Film Education is working with the Film Distributors’ Association (FDA) to launch the 2010 edition of its Teaching Trailers initiatives.

The programme encourages schools to analyse how UK distributors bring films to the market. This marks the 10th consecutive year that Teaching Trailers has been produced for UK schools; 25,000 free discs will be sent to schools, and teachers can also get free supplementary material at www.filmeducation.org.

The resources are produced by Film Education for the FDA, and are for both primary and secondary schools.

Director of Film Education, Ian Wall, said: “Digital media is ever more pervasive in our lives - we are bombarded with messages every day. Cut-through is vital and moving images have a better chance of catching our attention than something flat or still. Over the last ten years, Teaching Trailers has evolved into one of Film Education’s most requested and popular generic resources, used in thousands of primary and secondary schools, and we are delighted to introduce our 2010 editions.”

FDA President Lord Puttnam added: “Film can be used imaginatively to bring alive many subjects in the curriculum at all levels. I am happy to see the industry continue to reach out and take a bold, pro-active approach to facilitating this study. Comprehending the meaning of texts across a range of digital and physical media is a vital skill to be nurtured, and tools such as Teaching Trailers can help young people become better informed citizens and consumers.”