A total of 100.7m units were sold in 2006, up from 98.7m in 2005, with record sales in the fourth quarter - especially December, when 18.6m DVDs passed over the counter compared to 16.8m in 2005.
At the same time, the aggressive marketing of new releases at special cut-down prices led to the overall turnover for sell-through titles slipping by 4% from 2005's $1.8bn (Euros 1.366bn) to $1.73bn (Euros 1.307bn) last year. The average price for a DVD also fell by 4% from $17.70 (Euros 13.39) to $16.99 (Euros 12.86).
However, business in the video stores suffered from the competition of the FIFA World Cup and the summer heatwave: rental turnover fell by 11% from 2005's $423m (Euros 320m) to $375 (Euros 284m) and the number of rental transactions dropped by 12m to an all-time low of 112m.
Despite this, the home entertainment sector's overall turnover of $2.1bn (Euros 1.591bn) was almost double that of Germany's cinemas, which posted revenues of $1075m (Euros 814m) in 2006.