Wade H Bradley, the CEO and founder of film financing outfit IndieVest, has launched production and distribution house IndieVest Pictures and hired Mark Burton (pictured above) as head of production.

Former Rogue Pictures co-founder Matt Wall has been appointed vice president of development and Bradley expects to announce his distribution chief shortly.

The first project on the books will be an adaptation of Tanuja Desai Hidier's novel Born Confused, a coming-of-age tale about a New Jersey teenager born to East Indian parents. Reggie Miller and Gail D'Agostino will produce.

IndieVest Pictures will piece together the financing on projects chiefly through the parent company's network of equity investors.

'IndieVest delivers the opportunity for filmmakers and high net worth film enthusiasts to partner with IndieVest Pictures and produce top-tier feature films for the domestic and international marketplace,' said Bradley, who founded IndieVest in 2004.

Burton served as executive producer on the Oscar shortlisted foreign language feature Water. His credits include Beautiful Ohio, Cherish, and The Terrorist.

Wall has served more than 10 year in the acquisitions and co productions departments at New Line and Universal. He also served as a development and acquisitions executive at USA Films.