Jaap Bruijnen has been promoted to managing director of Warner Home Video Benelux following yesterday's announcement that Ruud Lamers will leave the company at the end of April.

Bruijnen, who currently serves as deputy managing director of Benelux, will assume his new role effective May 1.

'I take great pride in my years at Warner Home Video Benelux and I'm grateful for the opportunity to work with Philippe [Cardon, president of international at Warner Home Video] and his senior management team to help lead this company,' Bruijnen said.

Bruijnen worked closely with Lamers as the company began to explore digital distribution in Benelux and became the first studio to deliver download-to-own movies day-and-date with the sale of the DVD.

'I have every confidence that Jaap, with whom I have worked for years, will be a worthy successor to Ruud,' Ron Sanders, president of Warner Home Video, said. 'Jaap exemplifies the qualities and talents of a world-class managing director and I fully support his appointment to this integral position.'

Bruijnen joined Warner Home Video Benelux in June 2000 as director of finance and operations and rose to deputy managing director in 2002. Prior to Warner Home Video he held various finance-related jobs at Conoco, PepsiCo and Tupperware Co, among others.