Kristian Segerstrale, CEO of social network games developer Playfish, and Roland Steindorf, Head of the Supervisory Board of German telecommunications provider Versatel AG, have joined LoveFilm as non-executive directors.

Segerstrale is the co-founder and CEO of Playfish, recently acquired by Electronic Arts (EA).

Prior to Playfish, Segerstrale spent six years as senior executive of mobile games publisher Glu Mobile (originally Macrospace), which he co-founded.

Roland Steindorf is currently Head of the Supervisory Board of Versatel AG, one of the largest DSL operators in Germany, and also co-founder of investment and consulting firm ORAD. He developed Kabel Digital, a German digital cable pay TV platform owned by Kabel Deutschland and secured support from KDG’s investors Apax, Providence and Goldman Sachs to launch the platform.

Charles Gurassa, Chairman of LoveFilm, said: “We welcome Kristian and Roland to the LoveFilm board. They join a remarkable group of talented business leaders steering the growth of this exciting European subscription entertainment business. Together Kristian and Roland bring tremendous knowledge of the gaming, mobile and digital media sectors at a time when LoveFilm is rapidly advancing its digital services to televisions, PCs and handheld devices.”

Kristian Segerstrale, commented: “LoveFilm is a pioneer in the shift of media from physical products to digital services. They are in the midst of a transformational growth opportunity in home entertainment through new distribution and consumption models similar to that taking place in computer games. I’m excited to be involved in LoveFilm’s strategy and to be part of defining the future of film and television entertainment consumption.”

Roland Steindorf, added: “LoveFilm is one of the most exciting companies I have seen in the media and entertainment industry. The company has a solid and successful business model, a clear and focused strategy, a highly professional management team and an impressive track record.”