Publicity veteran Michael Lawson has been promoted to senior vicepresident at mPRm Public Relations and Chris Libby to director as part of arestructuring of the company's film practice.
James Lewis will also be returning to the company as a senioraccount executive in film.
"Michael Lawson's elevation to head of the film practice is in recognitionof his overall contributions to the growth of our agency as well as hisoutstanding work on campaigns ranging from film releases to corporatecommunications for production companies to guiding the careers of directors andwriters," company co-presidents Mark Pogachefsky and Rachel McCallister said ina joint statement.
"In his new position, Chris Libby will continue to stretch thecreative envelope on behalf of our clients as well as take on additionalmanagement responsibilities."
Pogachefsky added, "The return of James Lewis, whose growth as afilm publicist we first nurtured then monitored from afar, will give us thebench strength we believe is critical to successfully serving our clients."
Lawson joined mPRm in1993, where his film, individual andcorporate clients have included Traffic, Memento, Chocolat, Alan Ball and Bill Condon - thescreenwriters of American Beauty and Chicago respectively - and Lions Gate Releasing.
He took a one-year break to serve as vice president of nationalpublicity at Metromedia Entertainment Group (MEG), and began his career in thefield publicity and promotions department at Buena Vista Pictures Marketing.
Libby joined mPRm as a senior account executive in 2001 and isresponsible for press strategies for films in production, film festivals andacquisitions, and theatrical releases.
His campaigns have included Swimming Pool, Camp, Raising VictorVargas, The Crime Of Padre Amaro and the upcoming Calendar Girls and Wonderland.
He began his career at Clein + White Public Relations and laterworked for Cary Woods' Independent Pictures and as senior manager of nationalpublicity at Trimark Pictures.
Prior to his return to mPRm, Lewis served as national publicityconsultant at Fox Searchlight Pictures from June 2002 until July 2003, workingon campaigns such as Bend It Like Beckham and Brown Sugar.
He began hiscareer at PolyGram Films in national publicity and in the Sundance FilmFestival press office.