Lionsgate has secured a strategic investment in Break.com, an online video entertainment site targeted at 18-to-34-year-old males.
The partnership offers Lionsgate the chance to distribute current and upcoming films, television programming, home entertainment and other new content through Break's online channel.
It also gives the studio access to Break's young talent pool, and offers the latter potential development and distribution opportunities.
'Break is one of the freshest and most original platforms for content in the new media space,' Lionsgate co-chairman and chief executive officer Jon Feltheimer said. 'They immediately appealed to us as an ideal fit. They serve a large niche that we know well, and they are another entrepreneurial partner whose culture, business plan, and creative sensibilities blend seamlessly with our own.'
'Lionsgate's tremendous arsenal of cutting edge content and its commitment to innovative growth in the digital space make it the perfect partner,' Break chief executive officer Keith Richman.
'This alliance will further accelerate our growth into a world recognised entertainment channel, providing our advertisers with even greater opportunities to sponsor premium and user-generated content and continuing our strategy of accessing daring niche properties that strengthen our brand and expand our reach.'
The partnership offers Lionsgate the chance to distribute current and upcoming films, television programming, home entertainment and other new content through Break's online channel.
It also gives the studio access to Break's young talent pool, and offers the latter potential development and distribution opportunities.
'Break is one of the freshest and most original platforms for content in the new media space,' Lionsgate co-chairman and chief executive officer Jon Feltheimer said. 'They immediately appealed to us as an ideal fit. They serve a large niche that we know well, and they are another entrepreneurial partner whose culture, business plan, and creative sensibilities blend seamlessly with our own.'
'Lionsgate's tremendous arsenal of cutting edge content and its commitment to innovative growth in the digital space make it the perfect partner,' Break chief executive officer Keith Richman.
'This alliance will further accelerate our growth into a world recognised entertainment channel, providing our advertisers with even greater opportunities to sponsor premium and user-generated content and continuing our strategy of accessing daring niche properties that strengthen our brand and expand our reach.'
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