Much-loved film marketing expert Grace Cianciotta died in Toronto at the age of 43 on Jan 7 after a battle with breast cancer.

Since last August, Cianciotta had worked in marketing for the new Canadian sales company Maximum Films International and local distributor Maximum Films Distribution.

She was well-known for her zest for life and warm sense of humour, and no-one who knew her was not touched by her generous spirit and keen intelligence.

She had over 15 years' experience in film marketing, beginning her career in the industry in 1992 essentially with the same team as at Maximum at Alliance Releasing, the Canadian distribution division of Alliance Communications.

After working in publicity and promotion in Alliance Releasing, she served as director of marketing at Alliance International from 1994 to 1998 before relocating to Los Angeles to serve in the same role at the company, then called Alliance Atlantis Motion Picture Distribution. She was promoted to vice president in 2000.

While at Alliance Atlantis, she worked on films by some of the biggest names in film from Atom Egoyan, David Cronenberg and Denys Arcand to Michael Moore and Istvan Szabo.

Before relocating back to Toronto in 2006, she served as a producer at Hammer Creative Advertising in Los Angeles.

She started her career as a freelance journalist in 1989, having completed her Bachelor Of Arts in Journalism at Ryerson Polytechnic in Toronto.

Grace worked at both Alliance and at Maximum with her father and mentor, Tony Cianciotta. He was with her when she died.

She is survived by Tony, Anna Maria Muccilli, her brother Anthony and his wife Arlene, her beloved niece Olivia and countless friends around the world.

Funeral services will be held this Friday January 11 at 10 am at Humphrey Funeral Home, AW Miles Chapel, 1403 Bayview Avenue, Toronto.

Online condolences and messages can be sent to

Donations can be made to:

Rethink Breast Cancer
215 Spadina Ave., Ste 570, M5T 2C7, Canada.
Tel + 1 416-920-0980 or (in Canada) 1-866-768-4465
Or online at