Featuring Joshua Jackson as a man facing terminal illness who travels across country on his motorcycle, the road movie is currently on 28 screens through Mongrel Media. Written and directed by McGowan, the film also stars Liane Balaban and features Campbell Scott as the narrator.
Mongrel president Hussain Amarshi told Screendaily.com, ''We always believed that One Week would be a great word-of-mouth film Our numbers have been very stable for the last six weeks. People love the film.'
Mongrel's campaign for the film started shortly after the film's premiere at Toronto in September, including large billboard-style posters outside of major cinemas and blanket trailer coverage on Canada's principal airline Air Canada.
Charlotte Mickie of E1 Entertainment International, who is selling the film internationally, said the film 'speaks to the heart'. She suggested buyers would be able to repeat this success in other territories given the universal themes of the story.