Indian telecoms company Bharti Airtel, Lionsgate and Starz’s subscription platform Starzplay have launched Lionsgate Play in India.
Airtel customers will access the roster of content on the Airtel Xstream app containing more than 10,000 films and shows and 400 TV channels, and via web platforms.
Content will be available in multiple Indian languages spread across all genres. Lionsgate Play’s initial offering includes the Hunger Games and Twilight Saga franchises, La La Land, Wonder, American Assassin, Robin Hood, The Spy Who Dumped Me, A Simple Favor, Now You See Me 2, Gods Of Egypt, Letters To Juliet, and Reservoir Dogs.
Adarsh Nair, chief product officer at Bharti Airtel, said: “We are thrilled to partner with Lionsgate to bring exciting content from their library to our customers as part of Airtel Thanks programme. Our mission is to make Airtel Xstream the most loved digital entertainment platform in India and enable best-in-class experience across a range of connected devices and applications. We will continue to forge long-term strategic partnerships with the top content producers from around the world as part of our mission and look forward to collaborating with Lionsgate to delight customers in India.”
“The partnership with Airtel is a great opportunity to expand the Lionsgate Play premium offering with a best-in-class partner, a vast feature film library and a compelling user experience for our customers,” said ,” said Rohit Jain, managing director Lionsgate Play South Asia. “Telcos play a huge role in increasing the availability of premium content on digital platforms, and we’re proud to join forces with a partner like Airtel that combines enormous reach, a powerful brand and unparalleled distribution expertise. This is another major step forward in bringing an exciting and unique content experience to our Indian audience.”
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