Agreement will see a new IMAX theatre added at an as-yet-undetermined location, and the installation of IMAX’s next-generation laser digital projection technology at the Glasgow Science Centre.
IMAX Corporation and Cineworld Group PLC have announced an expansion of their revenue sharing agreement.
The agreement will see an IMAX theatre added at a location yet to be determing, and the installation of IMAX’s next-generation laser digital projection technology at Glasgow Science Centre’s IMAX theatre. It also brings Cineworld’s IMAX commitment to 13.
Crispin Lilly, vice president of business affairs, Cineworld Group PLC, commented: “Cineworld is delighted to add another IMAX theatre to our circuit and to install IMAX’s upcoming laser solution at the Glasgow Science Centre, which will allow us to present the full spectrum of IMAX content. The IMAX Experience has become synonymous with the biggest event movies and, as such, we’re pleased to build on our successful partnership.”
“As we expand our network throughout Europe, growing relationships with partners such as Cineworld is a key strategy to support our growth,” added Andrew Cripps [pictured], president, IMAX EMEA. “Together with Cineworld we look forward bringing even more audiences across the UK the biggest blockbusters in the world’s most immersive film format.”
IMAX’s next-generation laser digital projection system enables IMAX’s largest screens to deliver the highest-quality digital content available with greater brightness and clarity, a wider colour gamur and deeper blacks.