In the latest examples of online streaming operations shaking up Hollywood’s traditional ancillary markets, DreamWorks Animation has signed a US pay-TV window deal with Netflix and Fox has agreed to provide films and TV programmes to Amazon.com.

The DreamWorks deal is a multi-year agreement that will make Netflix the exclusive subscription television service for the studio’s first-run features and select television specials.

Beginning with the studio’s 2013 slate of features, new DreamWorks Animation titles will be made available for Netflix members in the US to watch instantly in the pay-TV window on multiple platforms, including television, tablet, computer and mobile phones.

Some DreamWorks catalogue titles - including Kung Fu Panda, Madagascar 2, Chicken Run and Antz - will also be made available to Netflix subscribers over time.

In a statement, DreamWorks animation CEO Jeffrey Katzenberg said the arrangement “allows us to get more value for our content while giving us a greater degree of flexibility in how we distribute it across multiple platforms in today’s evolving digital world.”

The streaming deal replaces DreamWorks Animation’s traditional pay-TV deal with HBO and will help Netflix make up for the loss of films from Walt Disney and Sony Pictures that were included in a deal with premium cable channel Starz. Netflix and Starz recently ended negotiations to extend that arrangement.

The Fox deal will make a selection of movies and TV shows from the studio’s library available for streaming by members of Amazon’s Amazon Prime service, which already has licensing deals with CBS, NBC Universal, Sony and Warner Bros.

Fox movies to become available on the service include Speed, Mrs Doubtfire, Dr Dolittle, Last of the Mohicans and Office Space and TV titles include 24, The X-Files and Buffy The Vampire Slayer.

The deal will expand Amazon Prime’s line-up to more than 11,000 movies and TV shows.