In a key hire, eOne has brought on Martine Druelle-Ireland as vice-president of sales, Australia, New Zealand and India, international distribution.
Druelle-Ireland arrives from NBCUniversal Television Distribution and will be based in Sydney, reporting to Joyce Yeung, eOne’s executive vice-president of sales – APAC, international distribution.
The new hire will be responsible for overseeing sales of eOne’s film and television slate across pay TV/SVOD and free TV windows in her markets.
She served 16 years at NBCUniversal Television Distribution in various capacities overseeing multiple territories. Since 2009, she held the position of vice-president, Australia and New Zealand, supervising major output deals and managing a library comprising 9,000 films and 40,000 TV episodes.
Prior to that, Druelle-Ireland she worked out of the company’s London office as vice-president for Central and Eastern Europe, Greece, Cyprus, Turkey and Israel, and before that she was based in the Paris office as sales director for Central and Eastern Europe.
“We’re very excited to have Martine join the team,” said Yeung. “Her record-breaking revenue performances and extensive global experience in content distribution across different regions along with great relationships in the industry will no doubt drive further growth to our business in Australia, New Zealand and India.”
“I could not be more delighted and excited to join Entertainment One,” said Druelle-Ireland. “It is a great time for the company as it continues to expand and invest in both movies and TV series and I look forward to contributing to its future success.”