In a coup for BRON Studios, the company has hired former Fox Searchlight executive Cassandra Butcher as chief marketing officer.
Butcher will work alongside chief content officer Anjay Nagpal and recently appointed chief strategy officer Ashley Levinson, and besides overseeing marketing campaigns and liaising with distribution and sales partners, will play a role in the development and production process across film and television.
“Aaron and I and the entire BRON team are thrilled to welcome Cassandra to the company,” said company co-founder Brenda Gilbert. “She will further cement our position as a strong partner to filmmakers and with distributors. She brings so much experience and vision to BRON, as well as a work ethic and passion that’s exceptional.”
Butcher served at Fox Searchlight for more than a decade as vice-president of national publicity and developed and implemented campaigns on such titles as 12 Years A Slave, Best Exotic Marigold Hotel, Beasts Of The Southern Wild, Patti Cake$, and Goodbye Christopher Robin.
She contributed to awards campaigns on The Shape Of Water, Three Billboards Outside Ebbing, Missouri, 12 Years A Slave, and Crazy Heart, among others.
Prior to joining Searchlight, Butcher worked as a unit publicist and publicity consultant for a number studios including Fox, Lionsgate, Screen Gems, MTV Films and Paramount Pictures
BRON is currently in production on the dramatic comedy Untitled Charles Randolph Project directed by Jay Roach, starring Charlize Theron, Margot Robbie, Nicole Kidman, John Lithgow, Alison Janney, and Malcom McDowell. Its awards contender The Front Runner, directed by Jason Reitman and starring Hugh Jackman, opens through Sony on November 21.