Christina Sulebakk crop

Source: WarnerMedia

Christina Sulebakk

Continuing to shake up its executive ranks around the launch of streamer HBO Max, WarnerMedia has promoted Christina Sulebakk to general manager of HBO Europe. 

Sulebakk will replace HBO Europe CEO Hervé Payan, who will leave the company at the end of August, and lead HBO Europe operations including linear networks and the new streaming service. The service, launched in the US at the end of May, is expected to begin a phased European roll out after its planned 2021 launch in Latin America. 

Sulebakk, who will report to Priya Dogra, newly appointed president of WarnerMedia Entertainment Networks EMEA and Asia Pacific, has been at HBO Europe for eight years, working out of Madrid, Budapest and New York and most recently serving as executive vice president, CMO and head of distribution. 

In a statement, Dogra said: “Christina is a tremendously talented executive who has been integral to the success of HBO Europe. She has a deep understanding of direct-to-consumer businesses and has played a pivotal role in the development of our international plans. She will be a key force in driving our growth in Europe.” 

Sulebakk added: “I couldn’t be more thrilled about my new role and our ambitious plans for HBO Europe. Working on this iconic brand with exceptionally talented colleagues at such a pivotal time in the industry has been an educational and enriching experience. I can’t wait to get started on the opportunities that lie ahead as we build on the strong foundation that is Hervé’s legacy.”