IFC Films has launched the genre label IFC Midnight and will debut four new films each month on VOD and premiere select titles simultaneously in theatres and on VOD.
The company said an IFC Midnight branded line of Blu-ray and DVD product will be distributed through an arrangement with MPI Media Group.
The initial roster of IFC Midnight titles include Tom Six’s The Human Centipede, Daniel Monzon’s Cell 211, Jake West’s Doghouse, Nicolas Winding Refn’s Valhalla Rising, and Gaspar Noe’s Enter The Void.
“Many of our most successful VOD titles are those that might fall under the Midnight label - not just films that are straight up horror, erotic arthouse or genre films but also ones that shock audiences, push boundaries and stir up controversy - so officially creating IFC Midnight was the logical next step,” IFC Entertainment president Jonathan Sehring said.
“While we as a company continue to focus on a diverse range of films, this is one particular area which we are going to heavily brand and promote.”