Source: EFM

“Not enough water coolers” was the verdict of Tyler Mitchell, head of impact at creative marketplace program Imagine Impact, in an EFM industry talk on the future of storytelling on Friday 21.

Mitchell identified that “audiences are becoming more fractured and niche”, and that it is “harder to breakout” and become a cultural touchpoint.

Fellow panellist Mette Damgaard-Sørensen, artistic director at New Danish Screen, noted that the increased power of streaming companies in funding productions means “you have to be extremely precise” and create a show with potential viewership.

Juan Diaz Bohorquez, European director at non-profit research organisation World Building Institute, flagged “a danger within the algorithms” of SVoD services, saying the AI that powers them can become “psychotic”.

Mitchell had kicked off the event with a presentation of Impact, a platform designed to connect creatives, which he said evaluates 2,000 submissions a week.

The subsequent panel was moderated by Wendy Mitchell, contributing editor at Screen International.