Netflix is partnering with Tipping Point, the digital content arm of India’s Viacom18 Studios, to produce three drama series.
These include Jamtara - Sabka Number Aayega, which explores the conflicts that emerge when a small town is identified as India’s phishing capital, and She, the gritty story of an undercover cop’s journey discovering her sexuality and breaking stereotypes while taking down a drug cartel.
Taj Mahal 1989 is described as a nostalgic exploration of love and longing set against the historic Taj Mahal monument in Agra, India.
Viacom18 Studios COO Ajit Andhare, said: “Each series is motivated by a film-scale mindset, honed over many years at Viacom18 Studios. We look forward to these distinctive series, with our trademark narratives, entertaining audiences in India and around the world.”
Netflix’s Indian-language series have included two seasons of crime thriller Sacred Games, Richie Mehta’s Delhi Crime, exploring the real-life hunt for a gang of rapists, dystopian drama Leila, horror-themed series Typewriter and Ghoul, and children’s series Mighty Little Bheem.
Viacom18 Studios is known for story-driven film content such as Andhadhun (2018), Padmaavat (2018) and Toilet – Ek Prem Katha (2017).
When visiting India earlier this month, Netflix CEO Reed Hastings said the streamer would invest $420m (Rs30bn) in Indian content in 2019 and 2020. Since its launch in April 2019, Mighty Little Bheem has been viewed by 27 million households worldwide including Latin America, Australia and New Zealand.