Warner Bros. and Sony Pictures Releasing partner with Swank-Spafax joint venture NT Digital to expand Filmbank’s non-theatrical distribution capabilities worldwide.
Filmbank, Europe’s leading non-theatrical entertainment content distributor, has announced a new partner and owner, NT Digital Partners.
NT Digital Partners, a joint venture between global content agency Spafax and the world’s largest non-theatrical distributor Swank Motion Pictures Inc. (US) is now an equal owner along with Warner Bros. Entertainment and Sony Pictures Releasing.
The alliance aims to grow Filmbank’s market share and international reach.
Based in London, Filmbank represents many of the leading Hollywood, Bollywood and independent film studios in the area of film usage outside the home. It distributes content to a number of diverse markets across Europe, such as schools, hotels, ferries, trains, film societies and community film groups.
Filmbank general manager Majella Griffin said: “The three-way collaboration will tap into NT Digital’s global footprint and established non-theatrical sales, marketing, and technological expertise to help Filmbank grow its business internationally and benefit all of its content providers.”