Dolphin Entertainment and Mattel have partnered to develop the live-action story based on Mattel’s toy and consumer product IP of the same name. n

Dolphin Films, the newly formed subsidiary of Dolphin Entertainment, will produce. Open Road Films will distribute in the US wide in the fourth quarter of 2014.

The release will mark the first of a multi-film agreement with the company designed to focus on films aimed at families, tweens, teens and young adults.

Max Steel tells of teenager Maxwell McGrath and his alien companion Steel who combine powers to become the eponymous superhero.

Dolphin Entertainment CEO Bill O’Dowd will produce the film alongside Julia Pistor for Mattel.

O’Dowd has appointed Charles Cohen, former COO of MGM Studios, to serve as president of Dolphin Films. 

CAA introduced Dolphin and Mattel.