Sony Music Entertainment and Sony Pictures Entertainment have launched Sony Entertainment Talent Ventures India (SETVI) focused on creating ventures for media talent in the sub-continent that will be led by CEO and former CEO of Fox Star Studios India, Vijay Singh.
In what is the first official cross-corporation joint venture for Sony Group in India, SETVI will leverage the pool of India’s commercial talent and star-power in film, TV, music, digital and gaming to build investment opportunities, partnerships, metaverse entities and more for talent.
The new joint venture will use the reach of Sony Group’s divisions: Sony Pictures International Productions; streaming and OTT business Sony LIV; record company Sony Music Entertainment spanning Bollywood, Tamil OST, and multiple genres; and Sony Pictures Entertainment’s broadcast division Sony Pictures Networks with its 700m+ viewer base from 170m households in 8,000 cities across India.
Talent represented by SETVI will also benefit from potential partnerships and global opportunities across the wider Sony Group such as Sony PlayStation and Sony Electronics.
India sustains one of the largest local-language content creation ecosystems in the world and according to a Sony press release the sub-continent is on track to become the third largest consumer market by 2030.
“Sony Group’s ecosystem in India offers far-reaching and unique opportunities for talent to build their brands in an authentic way,” said Sanford Panitch, president of Sony Pictures Motion Picture Group, who in an earlier role oversaw the studio’s internatonal local-language productions.
SETVI’s board of directors comprises Shridhar Subramaniam, Sony Music Entertainment president of corporate strategy and market development in Asia and Middle East; Panitch, and N.P. Singh, Sony Pictures Networks India MD and CEO.
“Our ambition is to work as advisors to talent to build their wealth and legacy and unlock the best monetization opportunities for them in India and the world,” said Vijay Singh, who was CEO at Fox Star Studios for more than a decade until 2020 and previously led Sony Music Entertainment India as MD. “It’s exciting to be spearheading this new venture and I look forward to working with talent to fulfil their ambitions in the coming years.”
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