Widget enables any website to connect audiences to legal on-demand films.
Tank Top TV has introduced embeddable widget code that makes it easy for any website to connect audiences directly to wherever a film is showing on a rang of 18 legal on-demand services.
The widgets automatically update as availability changes and work for any film in their database which already includes over 13,000 films. Film studios and distributors can use the widget code to extend their web properties to link to home-entertainment and back-catalogue content.
Liz Rice, CEO of Tank Top TV, commented: “The widgets are simple to embed in any website, and make it easy for a viewer to jump straight from reading about a film to watching it. This is a powerful way for existing web properties to encourage additional viewing, especially of back-catalogue content. As well as providing convenience for the reader, this has the potential to generate an affiliate revenue stream for sites with a lot of film-viewing traffic.”
Currently, the company covers services in the UK, with international expansion planned.