Spanish multimedia conglom Prisa, backer of audiovisual powerhouse Sogecable, may buy a stake in troubled digital terrestrial television platform Quiero TV.

In an interview published Friday in the on-line financial magazine Invertia, Prisa general manager of operations and vp of internet division Prisacom Ignacio Santillana is quoted as saying that Quiero "falls within the principal activity of the group," and its acquisition could "add value" to the company.

Other local news sources quickly picked up the story as interest runs high concerning the future of Spain's third nationwide pay TV platform. Backers of Quiero's majority shareholder Auna are understood to be pushing for a quick sale of the platform, while its two main pay TV competitors - Canal Satelite Digital (CSD) backer Sogecable and Via Digital backer Admira (Telefonica Media) - have both considered taking a role as principal content provider to Quiero.

Meanwhile, another local news source suggested over the weekend that cable operator Ono (Cableuropa) could buy out Auna's cable network, which stretches across several regions of Spain.