Brooklyn-based filmmaker has launched a Virtual Reality content studio focusing on non-fiction films and enlisted the support of world-class documentarians including Marshall Curry and Jessica Edwards.
Hustwit’s privately backed Scenic will fund and produce original VR (virtual reality) documentary shorts and series made by a collective of renowned independent filmmakers and will also work with brands and organisations on commissioned projects.
The films will cover an array of subjects and debut on the company’s website and app and through exclusive distribution partners. They will also be viewable on Google Cardboard, Samsung Gear VR, Oculus Rift, and other VR platforms.
Besides Curry and Edwards, the initial stable of content creators includes Amir Bar-Lev, Curry, Heidi Ewing and Rachel Grady, Liz Garbus, Sam Green, Dawn Porter, and filmmaker-artist Lucy Raven.
“There’s so much focus on Virtual Reality as a technology, but VR won’t achieve mass adoption without great content,” said Hustwit. “We’re collaborating with an incredible team of award-winning filmmakers to tell non-fiction stories in new ways, because we feel there’s so much potential for VR documentary that has yet to be fulfilled.”
Scenic will release its first slate of films in the summer and plans to produce more than 40 films and series in its first year.
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