Veterantelevision executive Robert Greenblatt is joining US cable giant ShowtimeNetworks as president of entertainment.

Greenblatt willstart work at his Los Angeles offices on Jul 14 and will oversee creative andprogramming activities on all existing and planned channels.

In addition hewill supervise original productions, acquisitions, scheduling and businessaffairs and have direct involvement in all research, promotion and marketingactivities throughout the company.

'Bob'sexperience as both a network executive and an award-winning producer will bepivotal to Showtime achieving our ambitious creative goals,' Showtime'schairman and chief executive officer Matthew C Blank said in a statement.

Greenblatt isone half of television production company The Greenblatt Janollari Studio,which he formed with partner David Janollari.

As executiveproducer of the hit series Six Feet Under he was awarded the Golden Globe in 2001 for Best TelevisionDrama Series and the George Foster Peabody Award.

Prior to forminghis production house Greenblatt was executive vice president at FoxBroadcasting Company, where he was involved on the development of such shows asAlly McBeal, The X-Files and Party Of Five.