New York-based Gigi Productions and Plum Pictures have attached Sam Rockwell, Emma Roberts and Rob Corddry to star in the comedy The Winning Season, set to begin shooting in October in the New York region.

James Strouse will direct The Winning Season from his original screenplay about a washed-up divorcee basketball coach who sniffs the chance of redemption when asked to run the local high school girls basketball team. Shareeka Epps, Emily Rios, Margo Martindale, and Jessica Hecht round out the key cast.

Gigi's Gia Walsh and Kara Baker will produce with Celine Rattray, Daniela Taplin Lundberg and Galt Niederhoffer of Plum Pictures. Pam Hirsch, Dan Crown, David Sweeney and Rockwell will serve as executive producers.

Strouse won the Audience Award and Waldo Salt Screenwriting Award at Sundance 2007 for Grace Is Gone. He previously wrote Lonesome Jim.

Walsh and Baker formed Gigi Productions in April. The Winning Season is their first co-production. Gigi has optioned Felicia C Sullivan's memoir The Sky Isn't Visible From Here and is working with Julia Stiles on her directorial debut of an adaptation written by Anna Waterhouse and Joe Shrapnel, as well as lining up In Defiance Of Gravity with Joan Allen and Jamie Bell.

Plum Pictures collaborated on the portmanteau New York, I Love You that you screened at Toronto last week. The company's credits include Grace Is Gone and Great World Of Sound.

Plum is in post-production on Labor Pains starring Lindsay Lohan and is developing The Rise Of Theodore Roosevelt at Paramount, with Leonardo DiCaprio and Martin Scorsese attached to star and direct. A remake of Cache set up at Universal with Ron Howard attached to direct and The Bell Jar starring Julia Stiles are in the pipeline.