Montreal-based Seville Pictures and Toronto-based Maximum Films Distribution are launching a joint venture to distribute their films theatrically in Canada.

The move comes seven months after the launch of both the new-look Seville, acquired by fast-rising multinational entertainment company Entertainment One (E1) in August, and Maximum, launched the same month by Canadian producer Robert Lantos' Serendipity Point Films. The joint venture will be managed by Seville co-president David Reckziegel and Bryan Gliserman, recently appointed managing director of Maximum's distribution business.

Speaking to Screen International, Reckziegel said 'It's about bulking up. We have our output with Summit. Maximum has their pictures. Combining the two makes us even stronger.'

Asked if the news of the withdrawal of New Line Cinema into the Warner distribution chain was an indication of decreasing product for Canadian distributors and hence an impetus to consolidate forces, Gliserman told Screen, 'There's been a large of amount of money for a number of years in production and there's going to be a flow for some time as a result. I'm not too concerned about New Line.'

Under the agreement, each company retains control over all aspects of the theatrical release of their respective films, which will be continue to be released under their own labels. The companies will continue to acquire films independently and in partnership.

The deal was negotiated by E1 Filmed Entertainment president Patrice Theroux and Reckziegel; and Gliserman and Mark Musselman of Serendipity Point..

Upcoming Seville releases including Michael Haneke's remake of Funny Games and Peter Hewitt's The Lonely Maiden. Maximum has Atom Egoyan's Adoration, Guy Maddin's My Winnipeg and Jeremy Podeswa's Fugitive Pieces.

Seville has an output deal (through E1) for Canada with Summit Entertainment while Maximum suppliers include Lakeshore Entertainment, Cinetic Media, IFC, Magnolia Pictures/HDNet Films and Fortissimo Films.