As Screen International previously reported, Sky Television and Curzon Artificial Eye are working on a groundbreaking release for Fatih Akin's The Edge Of Heaven.
The film will be released in at least 14 Curzon and City Screen cinemas on Feb 22, the same day it will be available to Sky Anytime in PC, and in HD/SD to Sky Box Office's 8.7m subscribers. The price for TV and PC users is about $20 (£9.99).
Akin's drama, which was the best screenplay award winner in Cannes, is about the lives, loves and tragedies of six people from Turkey and Germany. It is Germany 's submission for the foreign-language Oscar. The Edge Of Heaven stars Baki Davrak, Nursel Kose, Nurgul Yesilcay, Patrycia Ziolkowska, Hanna Schygulla And Tuncel Kurtiz.
Sky will work with Artificial Eye on marketing.
Philip Knatchbull, CEO of Curzon Artificial Eye said: 'We are proud to be the innovators and participators in this first-ever simultaneous release. It is often the case with non-Hollywood titles that many cinema-goers are aware of the film's release but don't have access to a cinema showing it. This deal means they will now have the opportunity to see it on release.'
Ian Lewis, Director of Sky Movies and Sky Box Office, added: 'Sky's 8.7 million subscribers and cross-platform marketing support will expose The Edge of Heaven to a much larger potential audience at theatrical window that it would otherwise have had.'