Steve Perrin, the former senior vice president and head of international at Rentrak Theatrical, has been appointed as chief executive of the UK Digital Funding Group (DFG).

The newly formed DFG was set up by the UK Cinema Exhibitors Association (CEA) to negotiate financial support for small and medium-sized UK cinema operators to convert to digital cinema technology. The CEA, the trade association for UK cinema exhibition, represents around 90% of UK cinema operators.

Perrin has held a number of roles in the film industry including director of marketing at Warner Bros Distributors UK and deputy head of distribution and exhibition at the UK Film Council.

The CEA chief executive Phil Clapp said: “Helping to ensure that as many UK cinemas as possible can navigate the transition to digital cinema is at the very top of the CEA agenda. I am delighted that we have been able to secure someone of Steve Perrin’s experience and reputation to lead this work.