Reframe converts all content to high quality digital files, returns a digital copy to the rights holder for free and allows them to make their content available to others in a non-exclusive arrangement.
Service administrators then make these works available for sale to the public, based on retail prices set by the rights holder, on DVD on demand at Amazon.com as well as digital download to own or rent through Amazon's Unbox service.
In its first year, Reframe plans to have more than 10,000 titles available, including classic public television films and videos, documentaries, independent features, shorts and foreign films.
Reframe is working with CreateSpace and is created with major support from the John D and Catherine T MacArthur Foundation.
'Too many films remain unavailable to the public, even the best researchers and scholars, because they are literally 'stuck on the shelf' in analogue formats, or in hard to find catalogues,' Tribeca Film Institute CEO Brian Newman said. 'Reframe will essentially digitise our visual heritage and give these important works new life.'
Film-maker Sally Potter who is participating in the project by putting her entire work on Reframe, said: 'For years I have been looking for ways of making my films, especially the very early ones, some of which have never been distributed, available to anyone, anywhere who wants to see them. Reframe is finally making that possible.'