Sales' Go With Peace Jamil has clinched its first international sale. The bloody thriller, set in Copenhagen's close-knit Arab community, has gone to Seven Films for Greece.
The deal comes as Trust arrives in Berlin for its first market since the company announced its alliance with fellow Scandinavian sales outfit, Nordisk Film Sales.
Speaking this week, Trust's managing director Rikke Ennis explained the
thinking behind the partnership. The EFM is a trial run. If Berlin is successful, the two companies will look to integrate their activities yet further.
'We are two companies in Berlin, but doing a co-operation. The idea is to
sit down after Berlin, evaluate how things were going and afterwards to create a new identity. Then, it would be one company representing all the producers involved,' Ennis commented.
No decisions have yet been taken about what the new company will be called.
The aim, though, is to have a new set-up in place in time for Miptv in the early summer.
One challenge facing both companies is how to maintain their individual identities within a new integrated outfit. 'We will have one company name, still to be defined. But, of course, it would be stupid of us not to use the brand that, for example, Trust has on art house.'
Asked why the alliance was necessary or desirable, Ennis replied: 'markets are hugely expensive. If we can go together, of course it will be a lot cheaper.' She added that merging should give Trust extra leverage in TV markets while allowing Nordisk to boost its profile at 'A' film festivals.
The new alliance is not yet set in stone. 'Of course, something will have
to go very wrong if we don't want to continue like this. But it's almost like getting engaged - you still have a door open. Berlin will be the engagement.'
Here at the EFM, Trust's slate includes Berlinale Forum title Leo by Josef Fares and Simon Staho's Heaven's Heart.