The new pocket-sized FOCUS magazine will have a circulation of 800,000 and will aim to engage regional consumers with upcoming releases up to three months in advance.
The magazine is free and available in print and online at www.focusonmovies.co.uk. Print circulation, targeted to less active cinema goers in areas like the South West and East Anglia, will come with local newspapers, door-to-door and in cinema foyers.
'We appointed an independent editor so that FOCUS appeals as a magazine or supplement, distinguished from other mailshots,' noted FDA chief executive Mark Batey. 'This summer in particular, when UK cinemas have an exceptionally strong schedule, it seemed the ideal moment to encourage audiences to take a fresh look at what's on and what's coming.'