Former CBS executive director of studio and unscripted programming Julie Bristow made the announcement on Wednesday [28].

The Toronto-based specialised content company will produce all genres across traditional and digital platforms with emphasis on “innovative consumer engagement and participation beyond television.”

Bristow said the new venture was backed by a team of industry experts and strategic partnerships.

Bristow Media Group has established a partnership with media investment and management company GroupM Entertainment and is also teaming up with Jamie Oliver’s UK-based Fresh One Productions.

“The launch of BGM is the culmination of my life’s work,” said president and CEO Bristow. “We’re entering the market at a unique time. The business opportunities are unprecedented and we have the resources and expertise to create content that speaks to directly to today’s consumer in an ever changing global landscape.”