Philips has added partnerships with Belgium-based dcinex and China Film Equipment Corp (CFEC) as key value added resellers of Philips digital cinema xenon lamps.
The news is announced on the eve of next week’s CineEurope in Barcelona.
“We are very happy to have dcinex represent Philips Xenon lamps in the European market,” said Ana Simonian, global director of sales of Cinema Xenon Lamps at Philips Lighting.
“dcinex is leader in providing innovative services to cinema exhibitors throughout Europe. The partnership between dcinex and Philips will create new growth opportunities for both parties.”
“Our key mission is to be a solution provider for cinema operators and to provide the best solution for a specific need. We are happy to complete our product portfolio with the Philips Xenon lamps, as it adds a competitive, extensive and reliable product range to our existing offer in Xenon lamps”, states Till Cussmann, vp of exhibitor services.
Simonian said of CFEC: “CFEC has a long distinguished history and provides a wealth of resources and contacts to grow our sales in China.”
Mao Daping, director of China Research Institute of Film Science & Technology and General Manager of CFEC-Bosheng, said: “The film industry in China has been growing very rapidly for the past few years, especially cinemas. As a leading company of film equipment business in China, CFEC needs Philips as a strong and powerful partner. We are establishing a close cooperation and look forward to build together a healthy and organic market in China.”