Cinetic Rights Management (CRM) has appointed Julie La’Bassiere head of marketing.

She joined the company on March 12 and will lead the programming and worldwide marketing campaigns for the digital film distributor.

She will also oversee the distribution relationships CRM has with its partners.

“We have aggressive goals to grow the audience for independent film, and La’Bassiere’s expertise will play a vital role as the lead ambassador for our films,” said
Janet Brown, CEO of Cinetic Rights Management.

She brings over 15 years experience in film marketing including key roles for the Los Angeles Film Festival/Film Independent, the Writers Guild of America, Creative Artists Agency and Tribeca Enterprises.

Cinetic Rights Managment was launched in 2008.