HBO signs multi-platform deal with American Girl doll brand
HBO has signed an overall multi-platform deal with the American Girl retail brand, kicking off with an upcoming feature based on the historical character Kit Kittredge to be released through Picturehouse.The agreement will encompass theatrical films, series, specials and documentaries as part of a broad commercial venture with the wholly-owned Mattel subsidiary, which launched in 1986 and has achieved phenomenal success through its books, dolls and clothing lines.
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