By continuing to use the site you agree to our Privacy & Cookies policy

Sound-activated cinema advert to screen ahead of The Dark Knight Rises

Sound-activated advert touted as a world first; audience will “cheer” for favourite clip.

Restricted Content

Registration is required to read the entire article and to gain access to other restricted areas of the website

This content is for registered users only

To check that you are registered please enter your email address below

Our records show you are already a registered user. Please sign-in with your password...

By continuing to use the site you agree to our Privacy & Cookies policy

Not a Screen International subscriber?

Sign up today for immediate and complete access to ScreenDaily.com and Screen International magazine for as little as £19.95 a month!

newsletter+promo