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inDplay, b-side pact to bring festival films to buyers

Online marketplace for film and television content inDplay has struck a deal with data services company b-side to ensure that a broader range of festival films with commercial potential are seen by buyers.The alliance combines inDplay's global network of distributors with b-side's analysis of festival audience feedback to offer buyers a lead on commercially viable material that lacks the prestige branding of bigger titles and gets lost in the mix.Over the past two ...

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