Carl Zeiss wins iF product design award
Optics company also wins four further product design prizes at the 2013 iF design awards, three for stills camera lenses and one for the cine Compact Zoom CZ.2 70-200/T2.9.
Carl Zeiss, optics company and technology partner of ARRI, has won the prestigious iF product design award for the new ARRI/ZEISS Master Anamorphic MA 50/T1.9 [pictured].
The company also won for further product design prizes at the 2013 iF design awards, three for stills camera lenses and one for the cine Compact Zoom CZ.2 70-200/T2.9. The iF design awards have been running since 1954, with recognised experts serving as the judges.
Martin Dominicus, head of marketing of Carl Zeiss Camera Lens Division, commented: “We have established a design language that aims to convey the strengths and the identity of our lenses through their appearance, how they feel to the human touch, and the impression they create.”
He continued: “While ZEISS lenses have until now mainly been known for their technical precision, excellent image performance and ergonomics, they will now also meet the highest aesthetic standards of our customers.”