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Lionsgate strikes UK VOD deal with pizza firm Domino’s

Lionsgate UK has struck a deal with pizza delivery firm Domino’s, which will see Domino’s offer Lionsgate films alongside its pizzas via a streaming service; The Hunger Games, Dirty Dancing among titles.

The US pizza giant has set up an online film service called Domino’s Pizza Box Office, which will offer customers a choice of films they can stream online through a PC/MAC, mobile or tablet.

The service will offer films at the same time they are available on DVD, including The Hunger Games, What to Expect When You’re Expecting, Scream and Dirty Dancing with new films continually added.

Guy Avshalom, COO, Lionsgate UK, commented: “We are delighted to be working with Domino’s on this innovative new service and look forward to bringing our new releases and cult classics to pizza eaters in their homes across the country.”

Simon Wallis, sales and marketing director for Domino’s, said: “Everyone knows that pizza and film are a match made in heaven…We pride ourselves on offering a vast choice when it comes to pizza and the same is true of Domino’s Pizza Box Office - whether you’re into action, horror or rom coms, there’s something for every pizza eating occasion…”

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