To celebrate the release of Wreck-It Ralph on Feb 8, Disney have transformed a street in London into a computer game.
If, like me, you’re mourning the decline of arcades in the UK, then Disney’s upcoming film Wreck-It Ralph is perfect for your nostalgic needs.
Now, Disney has transformed Brick Lane into 8 Bit Lane to further satisfy that pining for gloriously blocky graphics.
Disney utilised film production sculptor Aden Hynes to create bespoke pieces of 8 bit art for the installation, including a London taxi, a leaking water pipe and clouds, all for your viewing pleasure completely free of charge.
“My whole life has become somewhat pixelated over the last month, I played 8 bit games as a teenager, so it was great to realise that vision in three dimensions,” commented Hynes.
On top of this, 9 Bit Lane features the world’s first blipp-able building using Blippar’s visual discovery app, allowing visitors to ‘blipp’ The Nicelanders (characters in the Fix-It Felix game featured in the film) house and see it in 3D, then be able to play Fix-It Felix.
However, if you’re of a more traditional persuasion such as myself, 8 Bit Lane also features the Fix-It Felix game in arcade form.
8 Bit Lane is open now and runs to Sunday (Jan 13) night at The Truman Brewery, 91 Brick Lane.
Disney will release Wreck-It Ralph in the UK on Feb 8.