China 's State Administration for Radio, Film and Television (SARFT) and the Media Development Authority of Singapore (MDA) have inked a slate of media-related MOUs to spearhead media co-operation between the two countries.

Three government-to-government MOUs were signed last Friday to facilitate co-productions and encourage reciprocal participation in key media events.

Singapore 's Minister for Information, Communications and the Arts, Dr Lee Boon Yang, was the guest-of-honour at the signing ceremony which took place at the China-Singapore Media Business Forum in Beijing, a networking event organised by MDA.

In the private sector, Singapore director Jack Neo's newly established Neo Studios will produce one film per year for the next three years with the Shanghai Film Group, Xian's Western Movie Group and Hong Kong's Big Media Group through a new $6.8m (S$10m) media financing fund which targets the China market.

Another Singapore company World Without Borders will produce a feature film entitled Year, the first of a trilogy about Chinese myths, with Hunan's Xiao Xiang Film Studios, and an animated feature You Are My Sunshine with Chengdu's Ministry for Digital Development. The estimated budget for the two projects is $6.4m (S$9.4m).

In addition, Singapore-based Gateway Entertainment will provide media and talent consultancy services to 20-episode drama series Magic Of Love, produced by Guangdong Qianqiu Media.

A further six media-related agreements and MOUs are expected to be signed between the two countries as part of the on-going Singapore Season China 2007, a cultural diplomacy effort to raise awareness of Singapore as an attractive place to live and work.

'We believe there is strong synergy in our respective media sectors to produce compelling media products for the global market. It is this synergy which underpins the 17 Memoranda of Understanding between China and Singapore signed during the Singapore Season,' said Dr Lee Boon Yang.

The Singapore Film Festival in Beijing is taking place Oct 13-18 and will showcase six films from Singaporean directors including Jack Neo's I Not Stupid Too, Royston Tan's 4:30 , Kelvin Tong's Eating Air and Djinn Ong's Perth .