Pre-sales for Park's romantic comedy, starring Im Soo-jung and pan-Asian pop star Rain, went to to Golden Scene for Hong Kong, M Pictures for Thailand, Encore Films for Taiwan, Malaysia, Singapore and Indonesia, PT Parkit for India, Ama Films for Greece, and DHD for Vietnam. A major deal for France is also in the works.
"Director Park Chan-wook didn't like script going out before the completed film, so buyers from Asia were mainly making their pre-buy decisions based on Rain's star power, the synopsis, and Park Chan-wook name recognition," commented a CJ sales exec.
"European buyers seemed to look at the director's value, the synopsis and concept of the film, and the teaser trailer."
Jo Dong-oh's $9m The Restless, starring Korean Wave heart-throb Jung Woo-sung (A Moment to Remember), was shot at the Hengdian Studios in China and incorporates a phalanx of computer-generated images.
CJ Entertainment's 15-minute promo-reel impressed enough to do pre-sales to Splendid for Germany and the Benelux territories, Central Partnership for Russia, Shapira Films for Israel, Eco Filmes for Portugal, D Productions for Turkey, New Star for Brazil, Intersonic for the Czech and Hungarian territories, Polmedia for Poland, Bulgaria and Romania, Blitz for Indonesia, Fivia for the ex-Yugoslavian territories, Video Sonic for Greece, Sound Space for Singapore and Malaysia, PT Parkit for India, Scholar for Taiwan, and Time Vision for Vietnam. The film also did pre-sales to Thailand's M Pictures at Hong Kong Filmart.
Yu Ha's A Dirty Carnival, featuring up-and-coming Korean Wave star Zo In-sung, was sold to Visual Filmes for Brazil in addition to sales done at Cannes for Thailand and Greece.