One day before The WeinsteinCompany officially launches, the brothers have announced that longtime Miramaxexecutives Matthew Cohen and Gary Faber will jointly head up the new company'smarketing department.
Cohen is named executivevice president of marketing and creative affairs and Faber becomes executivevice president of marketing.
Both executives will reportdirectly to Bob and Harvey Weinstein and will be based in New York.
In their new roles they willoversee the marketing and Academy Awards campaigns on all Weinstein Company andDimension films.
Both will oversee strategicmarketing with Cohen focusing more on creating trailers, TV and radio spots andprint creative advertising, and Faber overseeing strategic marketing, marketresearch and all media planning.
"Matthew and Gary areoutstanding creative executives that will play an integral role in the successof our new slate of films," the Weinsteins said in a joint statement. "They arean asset to the company and we could not be happier that they are joining us."
"I've worked with somany talented people and on so many films over the years, but I have to say Icount Bob and Harvey's films as some of the high points in my years inmarketing - those movies have been the most challenging and the most gratifying,"Cohen said.
"It's a thrill to bemoving forward with Harvey and Bob," Faber added. "With the team we have inplace, it's the perfect platform to continue to work with the best and mostdynamic filmmakers in the world."
Cohen previously served withMiramax Films in 2001 and 2002 when he oversaw the creative campaigns for Chicago and Gangs Of New York.
He also served as thecompany's vice president of creative advertising from 1994 to 1996 and oversawseveral campaigns including Pulp Fiction, Muriel's Wedding and The English Patient.
In between his time atMiramax Films he worked as a creative consultant on such films as TheAviator, Finding Neverland, Fahrenheit 9/11 and The Hours.
Faber joined Miramax'spublicity department in 1997 and moved over to the marketing department in2000. During his time at Miramax, he worked on creative and strategic campaignson such films as City Of God, Heroand Dirty Pretty Things.
His Academy campaignsinclude Chicago, The Aviator, Finding Neverland and Cold Mountain. Faber began his career with Allied Advertising inWashington DC.
John Logigian negotiatedboth deals on behalf of The Weinstein Company, with Mike Frankfurt for Cohenand Ira Goldstein of Pryor, Cashman, Sherman & Flynn for Faber.