ContentFilm's division Fireworks International has struck a deal to acquire international distribution rights for CBC's international sales assets.
The library includes a programme catalogue of about 135 titles, representing 700 hours of TV programming. Canada-based CBC still retains broadcasting rights and archives.
The transaction is subject to due diligence and is expected to be final in early 2008. Financial terms weren't disclosed.
'Fireworks, and its parent, ContentFilm, are among the most respected organisations in the industry. We're confident we can reach more potential customers through them than on our own. The sale of our international sales business to Fireworks is good news for the CBC and for the producers of CBC programming,'said CBC's Steve Billinger.
Fireworks president Greg Philliips added: 'The catalogue includes drama series, documentary programs, arts and entertainment, lifestyle shows, and other genres. This content will now be sold alongside the Fireworks TV library and will form a distinct and attractive addition to it.'
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